About Me

Named one of Bike Biz’s ‘Most Influential Women In Cycling,’ I’m a cyclist supported by Assos, Vans and Fox and a former pro snowboarder and model. I don’t ride purely for fitness, but it’s a happy accident that my love of the outdoors and all things two wheeled has resulted in a very active lifestyle.

A multi-discipline cyclist, I compete in road, track and mountain bike races and have a particular love of racing International fixed gear criteriums, such as the infamous Red Hook Crit series.

I’m a well-known and outspoken advocate for women in sport and I love what I do. Passionate about communicating the benefits of a healthy lifestyle, my blog Bikes N’ Stuff has been awarded
‘Cycling Blog Of The Year’ and listed as one of the top ten bike blogs by Cision, amongst others.

Several years ago I founded celebrated women’s action, art and adventure magazine Coven Magazine. I now contribute to numerous national and international publications and provide bespoke consultancy services for major brands as well as for film and TV.

Working closely with British Cycling, I’m an accredited coach and mountain bike leader and have recently joined their women’s mentoring initiative. I run clinics and rides from my base in the South West and I’m on the committee of Mid Devon Cycling Club and TQ3 Riders.

If I’m not cycling, writing or indulging my creativity, you might find me swimming, climbing, running or baking cakes. Otherwise, I’ll be deep in a good book with several cats surrounding me.

How did I get where I am?
I spent several years modelling for everyone from Peter Lindberg to Steven Meisel and Corrine Day (and bagging myself three Vogue Italia covers) whilst complaining bitterly about it dragging me away from the snow capped mountains of the Alps and my official job as a pro snowboarder on the Burton team. I then joined a band and spent most of my time touring; first in a metal band playing squats and then as a guitar player and backing singer for a pop band, which was pretty hilarious.

After our band split up, I found myself back in London where missing the mountains and fed up with constantly rolling my ankle skateboarding, I fell for the charms of the bicycle and boy, did I fall hard. A bike hook up with Charge Bikes followed shortly afterwards and my career in action sports journalism and PR began to flourish.

After cutting my teeth in the Press Department at Warner Records I set up on my own, launching my creative consultancy, Final Agency whilst working as a bike messenger to supplement my income. I no longer have time to deliver other people’s packages – these days, as well as spending as much time as possible riding my fixed gear, road, mountain or cyclocross bikes, I’m a freelance journalist, creative consultant and PR guru with a strong focus on cycling, action sports and the outdoors.

Pages from ELDUENDE_133_BICICLETAS_Page_1

I’ve in appeared in the following publications and more:

Cyclist
Cycling Plus
Independent
Dazed and Confused
Urban Cyclist
MBR
Glamour UK
Glamour Espania
Neo 2
Cooler
Huck
Jocks And Nerds
Spoke
Fixed Magazine
Cog Magazine
Cykeln
ES Magazine
ID
The Reason
Pedal Speed
The Independent
The Guardia
Desillusion
Vogue Espania
Vogue Italia
Landscape Magazine
Lodown
Fixe
Ala Champfest
Evening Standard
ES Magazine
Saturday Times Magazine
Elle Espania
FHM Espania
Cosmopolitan Espania
Woman
Quo
SOFB
Coven
El Duenda
The Ride Journal
Women’s Fitness
El Duenda
The Ride Journal
Women’s Fitness

Would you like to get in touch? Please use the form below.

NB – I publish original self-written content only on this website so please don’t contact me regarding guest posts for Bikes n’ Stuff.